Fashion Photography by Rodrigo Palma

January 23, 2018 ZEISS LENSPIRE Team

Haga clic aquí para la version española

These photographs were taken at the Casa de la Bola Museum in Mexico City, where natural light is a very special element and at the same time difficult to control because it is limited. Rodrigo planned to make images with the help of flashes, but upon arriving at the location he realized that natural light was something that would have to add to this session. Having the Loxia 2/50 and Batis 2.8/135 lenses, there was no problem to use the low natural light of the place in benefit of the photographs, because these two lenses, with their high speed and sharpness, gave him the ability to capture with the argument aesthetic that was expected. The above in dumbbell with the Sony A7s camera, combination that he considers as the best tool for this type of sessions; ZEISS Batis autofocus lenses have been specially developed for Sony’s full-frame mirrorless cameras. Due to the contrast detection autofocus, the results are very accurate and reliable. In addition to this, the lens incorporates image stabilization technology, which has proven to be a very useful tool as well. And the Loxia 2/50 lens presents an unequaled clarity with a bokeh that was something that Rodrigo was looking for in this session.

© Rodrigo Palma, Sony A7R ii, ZEISS Batis 2.8/135 @f/2.8, 1/200 sec., ISO 640 © Rodrigo Palma, Sony A7R ii, ZEISS Loxia 2/50 @f/5, 1/200 sec., ISO 1250

Graduated from Industrial Engineering at the Universidad Iberoamericana de México, Rodrigo decided to pursue his passion for photography and moved to Santa Bárbara, California, to study at the prestigious Brooks Institute of Photography. During his academic stay in the USA, he participated in several competitions, such as the PDN Best of College Photography and the World Photography Awards, in which he obtained more than eight awards. He also attended courses in Paris and Los Angeles, where he had the opportunity to work and learn under the tutelage of different professional photographers such as Michel Comte and Steven Silverstein. After finishing his studies, Rodrigo moved to New York City to work for two years with the renowned photographer Mark Seliger as first assistant, where he collaborated in campaigns of Ray-Ban, Joes of NY, Ralph Lauren, Dolce & Gabbana and He participated in sessions for magazines such as Vogue Italia, Rolling Stone, Vanity Fair, Details, L’Uomo Vogue, among others. Later he teamed up with Mexican photographer Enrique Badulescu during another season working with clients such as Agua Bendita, Next UK, Bloomingdales, Marie Claire, Glamour, Flair Magazine and other world-class publications.

© Rodrigo Palma, Sony A7R ii, ZEISS Batis 1.8/85 @f/7.1, 1/250 sec., ISO 640 © Rodrigo Palma, Sony A7R ii, ZEISS Batis 2.8/135 @f/4, 1/200 sec., ISO 1250

Eventually, he returned to Mexico where she collaborates actively with Marie Claire and Maxim, making monthly sessions for these publications including covers. In Mexico he also works as director of photography with Maxim Mexico magazine.

 

 

To learn more about this subject read – Successful in fashion photography – Morgan Miller shares his experience


Version española

Estas fotografías se realizaron en el Museo Casa de la Bola en la Ciudad de México, donde la luz natural es un elemento muy especial y a la vez difícil de controlar debido a que es limitada. Rodrigo planeaba hacer imágenes con ayuda de flashes, pero al llegar a la locación se percató de que la luz natural era algo que tendría que sumar a esta sesión. Al tener los lentes Loxia 2/50 y Batis 2.8/135, no hubo problema para poder utilizar la poca luz natural del lugar en benefició de las fotografías, pues estos dos lentes, con su alta velocidad y nitidez, le dieron la capacidad de obtener capturas con el argumento estético que esperaba. Lo anterior en mancuerna con la cámara Sony A7s, combinación que él considera como la mejor herramienta para este tipo de sesiones; los lentes autofocus ZEISS Batis han sido desarrollados especialmente para las cámaras del sistema full-frame sin espejo de Sony. Debido al autofoco de detección de fase, los resultados son muy precisos y fiables. Además de esto, el lente incorpora la tecnología de estabilización de la imagen, que ha demostrado ser una herramienta muy útil también. Y el lente Loxia 2/50 presenta una nitidez inigualable con un bokeh que era algo que Rodrigo buscaba obtener en esta sesión.

© Rodrigo Palma, Sony A7R ii, ZEISS Batis 1.8/85 @f/5.6, 1/200 sec., ISO 400 © Rodrigo Palma, Sony A7R ii, ZEISS Batis 2.8/135 @f/6.3, 1/250 sec., ISO 800

Egresado de la carrera de Ingeniera Industrial de la Universidad Iberoamericana de México, Rodrigo decidió perseguir su pasión por la fotografía y se mudó a Santa Bárbara, California, para estudiar en el prestigioso Brooks Institute of Photography. Durante su estancia académica en EUA, participó en varios concursos, como el PDN Best of College Photography y los World Photography Awards, en los cuales obtuvo más de ocho reconocimientos. También, acudió a cursos en París y Los Ángeles, donde tuvo la oportunidad de trabajar y aprender bajo la tutela de distintos fotógrafos profesionales como Michel Comte y Steven Silverstein. Al terminar sus estudios, Rodrigo se mudó a la ciudad de Nueva York para laborar por dos años con el reconocido fotógrafo Mark Seliger como director de iluminación, donde colaboró en campañas de Ray-Ban, Joes of NY, Ralph Lauren, Dolce & Gabbana y participó en sesiones para revistas de la talla de Vogue Italia, Rolling Stone, Vanity Fair, Details, L’Uomo Vogue, entre otras. Más adelante hizo equipo con el fotógrafo mexicano Enrique Badulescu durante otra temporada trabajando con clientes como Agua Bendita, Next UK, Bloomingdales, Marie Claire, Glamour, Flair Magazine y otras publicaciones de talla mundial.

A la postre, regresó a México donde colabora de forma activa con Marie Claire y Maxim, realizando mensualmente sesiones para estas publicaciones incluyendo portadas. En México también realiza el trabajo de director de fotografía con la revista Maxim México.

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